The football World Cup begins a month. England flags have already started appearing on cars. The unofficial magazines are heavy on the newsagents’ shelves. And – soon – most of the TV adverts will relate in some way to football.
Companies, organisations and individuals are ready to exploit World Cup 2014 for all they can get.
And so am I.
But – as well as hoping for a gentle uplift in sales of my books – I am doing it to engage children with reading for pleasure.
For the last three months I have been working with the National Literacy Trust to produce resources that will help teachers, libraries and parents to encourage football-loving children to read for fun.
We have created a free toolkit of activities, games and displays ideas for schools, libraries and homes. You can find that here, on the National Literacy Trust website.
During the World Cup from 10 June to 13 July I will write:
* a free daily (school mornings) episodic adventure story based in Brazil, each chapter written after the events of the tournament on and off the pitch, and
* a daily writing exercise based on the events of the tournament.
We did this for the 2010 World Cup and it went well. The fact that children are being read a story that includes events that happened less than 12 hours before seems to work.
We hope it goes well this time too. Please email me at firstname.lastname@example.org if you have any queries.
Thanks for reading.